Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Therefore, it is an interdisciplinary branch of design whose foundations and objectives revolve around the definition of problems and the determination of objectives for decision-making, through creativity, innovation and lateral thinking along with digital tools.
The role of the graphic designer
The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering and presentation of visual messages. The design work always starts from a client's demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation.
Knowledge focused on any visual communication
Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system. For example, it can be applied in advertising strategies, or it can also be applied in the aviation world.In this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect, since visual communication is a small part of a huge range of types and classes where it can be applied.
Growth in information sharing
Given the rapid and massive growth in information sharing, the demand for experienced designers is greater than ever, particularly because of the development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them.
Branding & Identity
Branding is like an invisible string that connects every separate aspect of your business. It allows you to grow and morph, to use different designs, but still paradoxically remain the same.
Logo Design & Branding
We recommend starting here. Before you advertise, before you build a website, before you produce anything, have a logo. When you are 12 steps into your endeavor, we want you to…
Print & Layout Design
We consume printed products regularly. We skim flyers pinned to community boards while we wait for our morning coffee, we offer business cards to new acquaintances randomly…
Content Writing & Development
Writer’s block is a real thing. Often, you may want to create a print piece, but when you go to write out your services or mission statement, you draw a blank. For some of our clients, they…
We design Department-Level Enterprise Applications, with built-in modules for internal workflows, communications, accounting, sales, marketing, etc. for specific departments within an enterprise.